It’s simply
how we do
things.

OUR VALUES

Baking is life.

Our values drive our culture and we place a lot of importance in living them.

It’s about people.

Our customers + our team.

It’s about place.

Our bakery + our London ‘village’

It’s about product.

The most delicious + best quality

Fabulous./

Make it beautifully
+ deliver it with flair

  • Stylish & Delicious
  • With Flair & Life Affirming
  • Beautiful To Behold

Fanatical./

Driven by
spirit & passion

  • Passionate & Driven
  • Energetic & Committed
  • Agile & Can Do
  • Dauntless & Spirited

Fresh./

Not just our produce
but the way that we think

  • Natural & Healthy
  • Open & Innovative
  • Challenging & Progressive

For Real./

Do it with
care + integrity

  • Authentic & Credible
  • Sustainable & Socially Aware
  • Ethical & With Integrity
  • Connected & Collaborative
expand_less