B/alt. Privacy Policy

Effective Date: November 2025

At B/alt. Bakery, we believe that trust is the finest ingredient we can offer. Whether you’re enjoying a croissant in one of our bakeries, ordering a treat online, or exploring our website, we’re committed to protecting your privacy with the same care and integrity we put into everything we create.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.baltbakery.com or when you download, install or register with our App, or our website.

It also describes your rights under UK data protection laws, including the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

Please take a moment to read this carefully — it outlines how we handle your data and the choices you have.

1. Who We Are

This Privacy Policy applies to Bakery Alternative Ltd (trading as B/alt. Bakery), a company registered in England (Company No. 16303163), with its registered office at C/O Ashley Richmond Accountants Ltd, Argyle House, Joel Street, Northwood Hills, HA6 1NW, United Kingdom.

References to “we”, “our”, or “us” in this policy refer to B/alt. Bakery.

We do not market to, or knowingly collect personal data from, anyone under the age of 18. Please do not use our App, website or services if you are under 18 years of age.

2. Information We Collect

We collect, use, store and process your personal data in the normal course of business, including when you:

  • Create an account, join our loyalty App, or make a purchase.
  • Contact us with an enquiry, request, or feedback.
  • Visit our website or use our App, where we may collect technical data such as IP address, browser type, and pages visited.
  • Apply for a position with us and provide recruitment information such as your CV.
  • Use our in-store services, where CCTV may be in operation for safety and security.
  • The App also uses common automatic information collection and tracking technologies, such as cookies and beacons, to collect information about you.

We may also collect optional information (such as the day and the month of your birth) through our loyalty App to personalise your experience.

We collect:

  • your name;
  • your mobile phone number;
  • your email address;
  • your day and month of birth.

3. How We Use Your Personal Data

We use your personal data to:

  • Provide and manage our products, services, and loyalty scheme.
  • Respond to enquiries and deliver customer support.
  • Improve our website, App, and in-store experience.
  • Send occasional updates, promotions, or news (if you have opted in for marketing communications or we are permitted by law to send you the communication)
  • Comply with our legal and business obligations.

    • We always ensure that any processing of your data is fair, necessary, and lawful under UK data protection law.

We always ensure that any processing of your data is fair, necessary, and lawful under UK data protection law.

4. Legal Basis for Processing

Depending on the situation, we process your personal data under one or more of the following legal bases:

  • Contract: To fulfil or prepare a contract with you (e.g., purchases or administering our loyalty scheme).
  • Legitimate Interests: To operate and improve our business while protecting your rights.
  • Legal Obligation: To comply with laws and regulations.
  • - Consent: Where required, such as for marketing or cookies.

You can withdraw your consent to marketing communications at any time by sending us an email using our website inquiry form at https://baltbakery.com/pages/contact-us.

5. Sharing Your Data

We do not sell your personal data to third parties.

We may share limited information with:

  • Trusted service providers (e.g., payment processors, IT service providers, cloud storage).
  • Professional advisers such as accountants or legal representatives.
  • Regulatory or legal authorities where required by law.
  • Successors or potential acquirers of our business if our business is to be sold or restructured.

All third-party partners or suppliers are bound by confidentiality and data protection obligations, ensuring your information remains secure.

If your data is transferred outside the UK or EEA, we shall ensure it is protected by appropriate legal safeguards such as approved contractual clauses.

6. Cookies

We use cookies on the App to improve your experience and our development of the App and services.

Our website uses cookies to make your browsing experience smoother and more personal.

You can learn more or can modify your preferences by reviewing our Cookie Policy.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purpose it was collected for, such as managing your account, processing orders, or complying with legal obligations.

Once that period ends, we delete or anonymise your personal data.

If you do not use the App for a period of one year, then we will treat the account as expired and will delete your personal data.

8. Data security

We take data security seriously and use appropriate technical and organisational measures to protect your information from unauthorised access, loss, or misuse.

While no online system can be entirely secure, we regularly review our security practices to ensure your data is treated with the highest level of care.

We have put in place procedures to detect and respond to personal data breaches and will notify you and any applicable regulator when we are legally required to do so.

9. Your Rights

Under the UK and EU GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Request deletion of your data in certain cases.
  • Object to or restrict certain processing.
  • Withdraw consent at any time (where applicable).
  • Request a copy of your data in a portable format.

To exercise these rights, please contact us using the details below.

You also have the right to raise a concern with the UK Data Protection Regulator, the UK Information Commissioner’s Office (ICO).

10. Customer Inquiry Form

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: our Customer Inquiry form at https://baltbakery.com/pages/contact-us

Address: Bakery Alternative Ltd c/o Ashley Richmond Accountants Ltd, Argyle House, Joel Street, Northwood Hills, HA6 1NW, United Kingdom

We will always do our best to respond promptly and fairly.

11. Updates to This Policy

From time to time, we may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. The latest version will always be available on our website, with the date of the most recent update clearly shown.

B/alt. Bakery

Because trust, like good bread, is best when made with care.

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